Construction Leads Are Not All the Same Kind of Busy
The phone that rings during storm season and the phone that rings in a quiet February are two different problems. A lead-gen system has to handle both.
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Search, AI and web strategy news that actually affects service businesses, read and filtered by the team at KMC Spark.
Should Your Business Worry About GEO Instead of SEO?
Freelancers report more requests for AI search optimization, and a new study shows structured content shapes AI citations. Here's what actually matters for a service business.
Read articleWhy Trust Before the Click Matters More Than Your Search Ranking
Two new pieces on B2B buying and AI transparency point to the same lesson for local service businesses: people decide who to call before they ever search for you.
Read articleWhy AI Search Results Might Skip Your Business Entirely
AI answer engines cite specific sources and specific numbers, not just top-ranked pages. Here's what two new guides say about being one of them.
Read articleAI Overviews Are Changing Where Local Marketing Dollars Should Go
AI Overviews are absorbing more clicks every month. Here's how local service businesses should split their marketing between searches worth fighting for, searches worth being cited in, and searches that just build…
Read articleHow a Central Jersey Contractor’s New Website Is Built to Book Work
What we were working with JMD Property Innovations is a licensed, insured general contractor working out of Piscataway. Kitchens, bathrooms, basements, whole-home renovations, additions, paver patios, roofing and siding. NJ HIC Reg.…
Read articleKMC Spark Is Live, and So Is Our First Client Site
KMC Spark is open, and the first website we built for a client is live. We are making it official on Labor Day, which seemed like the right day for a company…
Read articleYour Traffic Went Up and the Phone Did Not Ring
More visitors is not more customers, and the gap between the two is measurable. How to tell whether the problem is who arrives or what they find.
Read articleMore Leads or Better Leads? Decide Before You Spend Anything
Volume and quality pull in opposite directions, and most businesses quietly chase both at once. Choosing first is what makes a budget work.
Read articleTwo Google Business Profile Settings That Move Local Rankings
A study of 1.8 million business profiles found that category choice and a finished profile beat most of what gets sold as local SEO. Both are an afternoon of work.
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