Your Traffic Went Up and the Phone Did Not Ring
More visitors is not more customers, and the gap between the two is measurable. How to tell whether the problem is who arrives or what they find.
Read articlePractical guidance on web design, local SEO and AI search for service businesses.
More visitors is not more customers, and the gap between the two is measurable. How to tell whether the problem is who arrives or what they find.
Read articleVolume and quality pull in opposite directions, and most businesses quietly chase both at once. Choosing first is what makes a budget work.
Read articleA study of 1.8 million business profiles found that category choice and a finished profile beat most of what gets sold as local SEO. Both are an afternoon of work.
Read articleSite speed affects two different things at once: whether Google ranks you, and whether the visitors who find you stick around. Real numbers on both, and what actually moves them.
Read articleWebsites decay quietly. What actually needs attention after go-live, and the numbers worth watching once the site is live.
Read articleLocal search has a short list of things that genuinely matter and a long list that mostly does not. Here is the short list, in the order worth doing them.
Read articleMost website regret traces back to something nobody asked at the start. Six questions, and the answers that should give you pause.
Read articleA site can be good-looking and still fail at its only real job. The usual culprits, and a five-minute test you can run on your own phone tonight.
Read articleMore people now start the hunt for a contractor by asking an AI assistant. That shifts the target from ranking on a page to being one of the few businesses actually named.
Read article