Every audit is a hand review, not an automated score out of 100. Here's what we check, and why each one quietly costs local businesses work.
Most of your traffic is on a phone, on cell data, sometimes standing on a job site. We check load time on a mid-range device, whether tap targets are big enough to hit, and whether the layout holds together on a small screen. A few seconds of delay is where most local sites lose the visit before anyone reads a word.
Titles, headings, meta descriptions, and the structured data that tells search engines what kind of business you are. We check whether each page targets something a customer would type, and whether your pages are even eligible to appear: plenty of sites are technically blocked from search without anyone realizing it. See our full SEO service for what fixing it looks like.
Whether the site turns a visit into a phone call, a form, or a booked job. How fast your phone number is reachable, whether your forms ask a stranger for more than they’ll give, and what happens after someone hits submit. The follow-up gap is where most leads quietly die. More on how we fix it: Lead Generation Systems.
How findable you are for "near me" and town-name searches: your Google Business Profile, whether your name, address, and phone match everywhere they appear online, and whether your site gives search engines enough local signal to rank in the map results, where most local hiring decisions start.
Whether ChatGPT, Perplexity, and other AI tools can find your business, understand what you do, and recommend you. We already build this into every new site we launch, so this is where we check whether an existing site is keeping up.
We only need your website address and an email to send the write-up to.
A real person goes through your site against the five checks above. Nothing here is a script generating a number.
What's working, what's costing you leads, and what we'd fix first. Yours to keep, whether or not you ever work with us.